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Event rebrand brings Unconventional Ag to the conference scene

BOSTON, March 31, 2022 – Reflecting the proliferation of new opportunities along the agricultural supply chain, HighQuest Partners has introduced Unconventional Ag, a rebranding of its Organic & Non-GMO Forum, now in its eighth year. This newly refocused event is key to discovering the latest insights in identity preserved, organic, and non-GMO crop production, along with the myriad of new offerings and up-and-coming trends in the burgeoning ag sector.

The two-day Unconventional Ag event will take place this year in Minnesota, November 29 & 30 at the Hyatt Regency Minneapolis. Imperative discussions on new and emerging opportunities for farmers, grain handlers, processors, food marketers, equipment and technology providers and more will be the cornerstone of this conference. This includes those that have developed from the rapidly changing global marketplace influenced by new outlooks for planting and the availability of commodities due to the Ukrainian conflict, as well as increased demand from consumers for healthier foods and a healthier planet.

“Through the years, the Organic & Non-GMO Forum has served our audience well, but with the recent global environment and necessary pivoting required to continue to supply the world with food, along with the explosion of new offerings across the agricultural value chain, an expansion of the event was the undeniable choice,” said Joy O’Shaughnessy, COO of HighQuest Partners, the host of the event. “Our attendees can expect a seamless transition to an event that will now include more discussions on soil health, plant-based options, cell-based food products, fermentation, animal feed and more.”

Speakers at this first Unconventional Ag include:

Other companies set to send speakers to Unconventional Ag include Mercaris Data Service, Mintel Group Ltd. and Specialty Soya and Grains Alliance (SSGA).

For more information, visit

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Formerly known as the Organic & Non-GMO Forum, the newly refocused Unconventional Ag event features innovative and emerging value-added opportunities for farmers, grain handlers, processors, food marketers, equipment and technology providers and more. Hosted by HighQuest Partners, the forum is the source to discover and gain intelligence on the growing number of alternative options and practices across the ag supply chain.


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